Mutual of Omaha Program

About the Company

Founded in 1909, Mutual of Omaha is one of America's most trusted and recognized insurance and financial services providers, serving more than 22 million customers nationwide. The company holds strong financial ratings, including an A+ from S&P Global and has been offering Medicare Supplement insurance since shortly after Medicare was established in 1966. Today, Mutual of Omaha covers more than 1.3 million Medicare Supplement policyholders, making it one of the largest Medigap carriers in the country. Their Medicare Supplement plans are designed to work alongside Original Medicare, covering costs that Medicare doesn't, helping members avoid unexpected out-of-pocket expenses.

How It Works

Original Medicare only covers a portion of healthcare costs, leaving beneficiaries responsible for the rest. Mutual of Omaha's Medicare Supplement (Medigap) plans are designed to fill that gap, covering the roughly 20% of costs that Parts A and B leave behind. Affiliates drive traffic to Mutual of Omaha's Medicare Supplement landing pages and earn a commission when users submit a lead form or application.

Who Should Sign Up?

• •Adults aged 64–75 who are aging into Medicare or looking to switch supplement plans
• •Seniors seeking more predictable, lower out-of-pocket healthcare costs
• •Audiences researching Medicare, retirement planning, senior health, or financial security
• •Traffic channels (subject to compliance approval): Content & Editorial, Comparison & Rate Table Sites, Paid Search, Paid Social, Display, Native, Influencer
• •Geographic note: This program does not currently accept traffic from CT, NY, VT, MA, MN, NH, or WI

Why Sign Up?

• •Iconic, household-recognized brand with over 100 years of history
• •One of the largest Medigap carriers in the U.S., covering 1.3M+ policyholders
• •Processes 99% of claims within 24 hours, a strong conversion angle for content publishers
• •Coverage that can never be cancelled, giving policyholders long-term peace of mind
• •Managed on Impact with transparent tracking and clear compliance guidelines