How Affiliate Marketing Can Support Your Overall Marketing Strategy
Word-of-mouth has always been a cost-effective marketing strategy.
Brands can now take it to the next level with affiliate marketing, which allows them to leverage the audience that a publisher has already built to promote their products or services.
Many prominent consumer brands have already been taking advantage of this promotional tactic. In fact, affiliate marketing is predicted to become a 6.8 billion dollar industry in 2020.
Here are some benefits of affiliate marketing and how it can support your overall marketing strategy:
1. Drive More Online Traffic
No matter how good your marketing strategy is, you can’t maximize its effectiveness if you aren’t getting enough high-quality traffic to your website.
Affiliates are incentivized to drive visitors to your website. Since they’re compensated based on performance (i.e., they only receive a commission after a sale is made,) they’re motivated to attract visitors that are most likely to be interested in your products.
Besides the immediate benefits of getting more visitors, the increased traffic will also help boost your website’s SEO so you can rank higher in search results in the long run.
2. Attract the Right Prospects
Publishers create relevant and valuable content to attract visitors to their websites. They have invested the time and effort to cultivate relationships with their audience, who are more likely to trust their recommendations.
When you partner with the right affiliates that share your target market, you’re leveraging their content creation and promotion efforts, as well as the relationships they have built with their audiences, to attract high-quality prospects to your website.
3. Increase Brand Awareness and Trust At Scale
When affiliates share information about your products and services on their websites, social media posts, and email campaigns, you can increase your brand exposure and build brand awareness at scale.
Experienced affiliates often “prime” their readers about your products and services in their content, essentially helping you build trust with the audience even before they visit your website.
Not to mention, since affiliate marketing is performance-based, it’s a cost-effective way to put your brand in front of a larger audience without the upfront cost required in other advertising methods.
4. Test a Variety of Promotional Strategies
With many affiliates promoting your products or services, you’re essentially testing many different promotional strategies simultaneously.
With today’s sophisticated affiliate management platforms and marketing technologies, you can track the results and analyze the data to quickly find out what tactics work for which audience segments so you can fine-tune your marketing strategies.
Conclusion: Finding the Right Affiliates Is the Key To Success
To maximize the results of affiliate marketing, you need to identify affiliates that are the right fit for your brand. For example, their content should be in alignment with your brand image and their audience should overlap with your target market.
To streamline your process, you can work with an affiliate marketing management agency, which helps you recruit high-quality affiliates so you can reach the right audience, increase brand awareness, and drive high-quality traffic.
Vibrant Performance has the experience, expertise, and relationships with a wide range of publishers to help you build your affiliate network and promote your products. Find out how we can help.