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Affiliate Marketing and Affiliate Marketing Metrics

What is Affiliate Marketing?

Affiliate marketing, particularly tracking affiliate marketing metrics, effectively generates additional and passive income. Bloggers, podcasters, and social media influencers commonly use this strategy.

Affiliate marketing entails the promotion of a product or service via an affiliate link by another person or entity. Due to the expanded brand exposure that affiliate marketing offers, the brand compensates the affiliate with a commission based on the sales the affiliate link generates.

Is Affiliate Marketing Profitable?

affiliate marketing successful partnership

Affiliate marketing can be quite profitable when done well and with the right partnerships in place. Furthermore, it is little to no cost to the affiliate and is easy to execute.

While some brands offer a flat rate, most affiliate marketing ventures are commissioned based, approximately 5% of the generated sales however this amount can fluctuate. Affiliates can generate revenue with even a small audience or following.

Types of Affiliate Marketing

All affiliate marketing is not created equal. There are three types of affiliate marketing and their relation to the affiliate. Each type is further discussed below.

Unattached Affiliate Marketing

Unattached affiliate marketing feature ads completely unrelated to the affiliate’s niche. These affiliate programs are built solely on the brand’s reputation and reliability. It is a no-frills, simple means of generating a passive income.

Related Affiliate Marketing

In direct opposition to unattached affiliate marketing, related affiliate marketing is in some way related to the affiliate’s niche. The affiliate’s influence in their community makes them a trusted source.

Affiliates and potential affiliates in this realm must be careful. Their audience relies on and trusts the affiliate’s recommendations. Thus, recommending a product that does not meet its expectations can result in a loss of trust in the affiliate’s following.

Because related affiliate marketing is specific to a niche, it generally results in a larger profit. The brand is marketing to its target audience, netting greater profits.

Involved Affiliate Marketing

Involved affiliate marketing is a marketing program where the affiliate uses and trusts the product. While building a relationship with the audience may take longer, it tends to be the most sustainable over time.

Affiliate Marketing Metrics

affiliate marketing metrics on phone

Now you know what affiliate marketing is and the types of affiliate marketing. Perhaps you researched and determined which affiliate programs suit you. But, there is one more critical part of affiliate marketing that must not be ignored.

You need to track the effectiveness and profitability of your chosen affiliate program. Tracking can help you determine how to continue your affiliate marketing strategy.

Below are some metrics you should keep tabs on.


The number of clicks your links produce can provide a great deal of insight. If your link produces a large volume of clicks but your sales remain low, you may have a product that does not fit your niche.

Sales Per Affiliate

This is a useful metric to compare which affiliates are most profitable and have the most earning potential.

Number of Sales Actions

The number of sales actions is the number of completed transactions. It is not indicative of the revenue produced by these sales. Rather, it is just to gauge sales per given period.

Conversion Rate

Your conversion rate reflects the total number of visitors to your site compared to the number of visitors who visited and made a purchase.

Return on Ad Spend

Many affiliate marketing programs are no upfront cost, but those that are not must be evaluated for profitability. This metric measures revenue earned for each dollar spent on advertising.

Total Revenue from Affiliate Program

Total revenue from affiliate programs is the best metric to track revenue over time. Using this metric, you can easily see trends in profitability.

Earnings Per Click

Earnings per click, or EPC, is the amount of money earned on average when a customer clicks through the affiliate link. This metric is useful for predicting earning potential.

Rate of Returned or Canceled Affiliate Purchases

A good affiliate marketing campaign will draw new customers and produce loyal, returning customers. Returns and cancellations can indicate the product does not fit the audience or the product does not meet the audience’s expectations.


Understanding the Importance of Affiliate Marketing Metrics

affiliate marketing & the rest of the business coming together

Understanding and tracking affiliate marketing metrics is crucial if you’re considering venturing into affiliate marketing. These metrics offer insights into the performance of potential affiliate programs and their value to your overall marketing efforts. Here’s why these metrics are vital:

  • Evaluating Performance: By assessing metrics such as click-through rates, conversion rates, average order value, and return on investment, you’ll be able to gauge how well an affiliate marketing program is performing. This helps you identify programs that are likely to offer the best return on your investment.
  • Assessing Affiliates: Metrics like sales per affiliate and earnings per click (EPC) allow you to evaluate the performance and profitability of different affiliates within a program. This will help you understand which affiliates are likely to provide the most value to your business.
  • Analyzing Customer Behavior: Tracking metrics such as the rate of returned or canceled affiliate purchases provides insight into customer satisfaction and product fit. This can help you select affiliates that are closely aligned with your target audience’s needs and preferences.
  • Optimizing Your Approach: Regular monitoring of these metrics provides you with valuable data to make informed decisions and optimize your affiliate marketing efforts. It helps you identify trends, pinpoint effective strategies, and anticipate future performance.


By understanding and keeping a close eye on these affiliate marketing metrics, you can ensure you choose affiliate programs that are likely to be both profitable and effective. This data-driven approach provides the information you need to continually refine your marketing strategies and maximize return on investment.

Why You Should Opt for Affiliate Marketing

Affiliate marketing is a powerful tool for brand expansion and increasing brand awareness. By leveraging the reach and influence of affiliates, brands can effectively promote their products or services to a wider audience. Successful affiliate marketing campaigns boost brand revenue and generate income for affiliates. However, measuring campaign effectiveness is crucial. By regularly tracking key metrics such as conversion rates, click-through rates, and average order value, brands can assess the performance of their affiliate marketing efforts. This data-driven approach ensures continuous improvement and maximizes the return on investment in affiliate marketing.

Learn more about affiliate marketing

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